Sony

Sony BRAVIA 7 II Class True RGB 4K HDR Google TV with Gemini (2026)

  • Sony bravia 7 II true rgb 4k hdr google tv 2026 front view

K50XR70M2

$2,249.99
$2,249.99

In-Store Only

Size

Contact Us

Please call us at 1-905-270-3440 or simply fill out the form below for ordering & more info.

Product Overview

The 2026 Sony BRAVIA 7 II brings Sony’s breakthrough True RGB LED technology to the premium home entertainment category, delivering exceptional brightness, wider colour volume, and remarkable realism. Powered by Sony’s advanced processing and Google TV with Gemini integration, the BRAVIA 7 II combines cinematic picture quality, immersive audio, and next-generation gaming performance in a refined design. Whether you're watching movies, streaming content, sports, or gaming in 4K, the BRAVIA 7 II delivers vibrant colours, impressive HDR impact, and the intelligent picture processing Sony is known for.

Features

  • True RGB LED Technology – Independently controlled red, green, and blue LEDs deliver enhanced colour volume, higher brightness, and greater colour accuracy than traditional LED backlighting.
  • RGB Backlight Master Drive Pro – Precisely controls thousands of RGB LEDs to produce exceptional contrast, highlight detail, and realistic colour reproduction.
  • 4K HDR Display – Stunning 4K resolution combined with high dynamic range creates lifelike images with outstanding depth and clarity.
  • Google TV with Gemini – Discover content, receive personalized recommendations, control smart home devices, and interact naturally through Google's latest AI-powered experience.
  • Dolby Vision® & Dolby Atmos® – Experience cinematic HDR visuals and immersive surround sound for movies, gaming, and streaming content.
  • Voice Zoom 3™ – AI-powered dialogue enhancement improves vocal clarity without affecting background sound.
  • 3D Surround Upscaling – Creates a more expansive and immersive soundstage from standard audio sources.
  • Wide Viewing Angle Technology – Maintains colour accuracy and brightness even when viewed from off-centre seating positions.
  • Gaming Features with HDMI 2.1 – Supports 4K 120Hz gaming, Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM) for responsive gameplay.
  • Studio Calibrated Modes – Optimized picture presets designed for Netflix, Prime Video, and Sony Pictures CORE content.
  • Anti-Glare Screen Design – Reduces reflections while preserving picture quality, making it ideal for brighter viewing environments.
  • Available in Multiple Sizes – Offered in screen sizes from 50" to 98" to accommodate everything from living rooms to dedicated home theatre spaces.

Specifications

Display

  • Display Type: True RGB LED
  • Available Screen Sizes: 50", 55", 65", 75", 85", 98"
  • Resolution: 3840 x 2160 (4K UHD)
  • True RGB Backlight Technology
  • RGB Backlight Master Drive Pro
  • XR Triluminos Pro
  • Wide Viewing Angle
  • Anti-Reflection Screen
  • XR Contrast Booster
  • HDR Support: Dolby Vision, HDR10, HLG
  • IMAX Enhanced
  • Netflix Adaptive Calibrated Mode
  • Prime Video Calibrated Mode
  • Sony Pictures CORE Calibrated Mode

Picture Processing

  • XR Processor with AI Scene Recognition
  • XR Clear Image
  • XR HDR Remaster
  • XR Motion Clarity
  • XR 4K Upscaling
  • Ambient Optimization
  • Auto Genre Picture Mode
  • Studio Calibrated Modes

Audio

  • Dolby Atmos Support
  • Acoustic Multi-Audio
  • Voice Zoom 3
  • 3D Surround Upscaling
  • Acoustic Center Sync
  • Bluetooth Audio Transmission
  • DTS:X Support

Smart TV Features

  • Google TV Platform
  • Google Gemini Integration
  • Google Assistant Built-In
  • Google Cast Support
  • Apple AirPlay 2
  • Apple HomeKit Compatible
  • Hands-Free Voice Control
  • Voice Search Support
  • Smart Home Control
  • BRAVIA Connect App Support

Gaming Features

  • 4K Gaming at 120Hz
  • Variable Refresh Rate (VRR)
  • Auto Low Latency Mode (ALLM)
  • Auto HDR Tone Mapping
  • Auto Genre Picture Mode
  • Game Menu
  • Perfect for PlayStation 5
  • HDMI 2.1 Support

Connectivity

  • 4 x HDMI Inputs
  • HDMI 2.1 Features
  • USB Connectivity
  • eARC Support
  • Optical Digital Audio Output
  • Ethernet (LAN)
  • Wi-Fi Connectivity
  • Bluetooth Connectivity
  • RF Input

Design

  • Slim Premium Design
  • Mirage Stand Design
  • Cable Management System
  • Narrow Bezel Construction
  • VESA Mount Compatible

Accessibility & Convenience

  • Voice Control Support
  • Screen Reader Functions
  • Closed Caption Support
  • Accessibility Shortcuts
  • Ambient Optimization

Power & Eco

  • AC Power Compatible
  • Auto Power Saving Features
  • Low Standby Power Consumption
  • Eco Dashboard Support

Premium Sound Quality

Engineered to deliver detailed audio with exceptional clarity, dynamics, and balance across a wide range of content.

  • Enhanced Listening Experience

    Delivers immersive sound reproduction that brings greater realism and enjoyment to every listening session.

  • Elegant Design

    Crafted with attention to detail using premium materials that complement modern living spaces.

  • Advanced Technology

    Incorporates innovative technologies designed to improve performance, efficiency, and overall user experience.

High-Quality Construction

Built using carefully selected components to ensure reliable performance and long-term durability

Frequently Asked Questions

What screen sizes are available for the Sony BRAVIA 7 II?

The Sony BRAVIA 7 II is available in multiple screen sizes, including 50", 55", 65", 75", 85", and 98", making it suitable for a wide range of viewing environments.

What is True RGB LED technology?

True RGB LED technology uses independently controlled red, green, and blue LEDs to deliver more accurate colours, improved brightness, and greater colour volume compared to conventional LED backlighting.

What processor powers the Sony BRAVIA 7 II?

The BRAVIA 7 II is powered by Sony's XR Processor, which uses cognitive intelligence to optimize picture and sound for a more natural and lifelike viewing experience.

Does the Sony BRAVIA 7 II support Dolby Vision and Dolby Atmos?

Yes. The BRAVIA 7 II supports Dolby Vision HDR for enhanced picture quality and Dolby Atmos for immersive surround sound when paired with compatible content and audio systems.

Is the Sony BRAVIA 7 II good for gaming?

Yes. The BRAVIA 7 II supports HDMI 2.1 gaming features including 4K 120Hz, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM), and Auto HDR Tone Mapping for PlayStation® 5.

Does the Sony BRAVIA 7 II include Google TV?

Yes. Google TV is built in, providing access to thousands of streaming apps, personalized recommendations, Google Assistant, and smart home controls.

What is Gemini on the Sony BRAVIA 7 II?

Gemini is Google's AI assistant integration that enables more natural voice interactions, smarter content discovery, personalized recommendations, and enhanced smart home functionality.

Does the Sony BRAVIA 7 II support IMAX Enhanced and DTS:X?

Yes. The BRAVIA 7 II supports IMAX Enhanced, DTS:X, Dolby Vision, and Dolby Atmos for a premium home theatre experience with compatible content.